El programa incorporará un nuevo nivel de tarjeta Iberia Plus: Platino Prime. ¿Qué beneficios lleva asociados este tier?

Además de mantener los beneficios de Platino, este es un nivel más exclusivo, con una duración de 2 años y más ventajas. Por ejemplo, a la hora de obtener Avios, el gasto que haga se multiplicará por 9; se incluirá un crédito de hasta 40 000 Avios si el cliente lo necesita para comprar un billete. También aumentaremos la cantidad de cupones para upgrades que le ofrecemos al año y vamos a implementar una nueva forma de acceder a ellos que sea más intuitiva, digital y de self-service. También se les ofrecerá gratis no solo el servicio de Internet a bordo, sino también el Internet Premium. Y estamos trabajando para ofrecer más adelante un pre-embarque adicional, antes incluso que el del Grupo 1.

The programme will incorporate a new Iberia Plus level: Platino Prime. What benefits is this tier associated with?

In addition to maintaining Platino benefits, this is a more exclusive level with a two-year duration and more advantages. For instance, for every euro members spend on flights they will collect nine Avios, while a credit of up to 40,000 Avios will be included if the customer needs it to purchase a ticket. We’re also going to increase the number of upgrade coupons we offer to Platiuno Prime members, and we’re going to implement a new way to access them that’s more intuitive and digital and will be self-service. They’ll also be offered not only the on-board internet service free of charge, but also Premium Internet. And we’re working to offer additional priority boarding in the future, even before Group 1.

 

The improvements that Club Iberia Plus offers will have an impact at all levels. For example, it will be easier to access Plata and Oro. How many flights will it take from 1 April to reach these categories?

We want to make it easier to get to both levels. In the case of Plata, we’ve reduced the necessary requirements from 25 to 20 flights, and we have updated the Elite Points that are required to become Plata, making them more in line with what a passenger can usually spend to reach this level. The same thing applies to Oro: we have lowered the number of flights required from 50 to 40, as well as the number of associated Elite Points. And even in Platino, which previously didn’t allow for the possibility of counting segments flown; it can now be reached with flights, specifically 90. 

In 2022, we changed how the programme’s Avios were collected and now the way of accumulating Elite Points has also been updated. How is this going to work and why has it been implemented?

Before, flying a domestic segment earned you 50 Elite Points regardless of whether you spent more money because you bought the flight at the last minute, for example. Now we’re trying to reward all the spending. Our intention is to offer more complete rates that will give even more Elite Points, even above the money spent. If you buy a seat, a suitcase or an upgrade, we will take into account the overall expense. And not just on our flights. If you use your card to refuel, for every 10 Avios you accumulate at Repsol, we’ll give you an Elite Point. If you use Iberia Cards and reach 40,000 Avios on Iberia Cards, you’ll also earn Elite Points. In order to level up, up to 30 per cent of your Elite Points can have been earned from things other than flying, and that’s a benefit we didn’t have before. 

What positive impact has the new way of collecting Avios already had?

We see that the accumulation of Avios is greater and is a more accurate reflection of the reality of our customers and their relationship with us. We think that’s positive. In the future, we want to give the option of spending Avios not only on flights, but also with partners inside and outside Spain.

As Director of Global Sales and Loyalty, do you have any tips for the more than six million Club Iberia Plus programme members so they can get the most out of their Iberia Plus card?

They should use their Iberia Plus at all times. We want people to start using their card as they would with any other day-to-day loyalty programme. Our idea is for it to be so easy to use and so accessible that you’ll have many options to be able to make your holiday plans more easily or to buy things with all those Avios you are accumulating.